Charred was born from a simple belief:
Real flavor takes time... and it should be good for you.
At the heart of everything we do is fermentation — an ancient process, a natural one, a patient one.
Long before shortcuts, additives, and preservatives, fermentation was how people built depth, complexity, and nourishment into their food.
It transforms simple ingredients into something alive, richer in flavor, easier to digest, and better for the body.
We live in a time where healthy living is a priority, yet real choices are surprisingly limited.
You'll often find sauces that are over-processed, loaded with preservatives, high in sugar or salt.
Flavor often comes at the cost of health (or vice versa).
We didn’t believe that trade-off should exist.
At the same time, living in Dubai shaped our story in a very specific way. BBQ culture is something we love. But here, it’s not always easy — the weather allows it only part of the year, and many homes don’t have dedicated outdoor grilling spaces.
So we asked a simple question...
What if we could bring that fire and smoky taste to everyday cooking — without needing a grill?
Wood smoke infusion is how Charred captures the depth of open-fire cooking.
Instead of artificial smoke flavor or additives, we use real wood chips and a carefully controlled charring of vegetables — unlocking the natural sweetness and savory notes that lingers, rather than burns.
Our wood smoke infusion:
Charred Hot Sauces is made for people who:
Charred is intentionally made in small batches, so every bottle gets the time, care, and attention it deserves — no shortcuts.
Online Ordering Coming Soon. Visit us at Ripe Market Dubai
Online Ordering Coming Soon. Visit us at Ripe Market Dubai
